Escort blog as a marketing tool
January 20 2012
Often described as an online journal, a blog is a writer's thoughts, opinions, emotions and concerns typed out for the world (or only invited members) to see and read. Blogs are a common part of commercial websites, as big corporations are trying to come across as having a soul and emotions, and blogs are a great way to boost marketing efforts of a small business. It only makes sense that an escort would benefit from including a blog on her website. Imagine that you own your own newspaper, like New York Times or Huffington Post—well, that's what a blog is.
Blogs help their owners to get better SEO results. Search engines like Google or Bing use text on websites as searchable terms that help to get them to come up during web searches. The more relevant, well-written and spell-checked text you have on the site, the more likely your pages will come up during web searches for escorts. Using terms like "escort", "girlfriend experience", "sex", or "date" may result in getting your website noticed by the top search engines. Consider the terms that a client might use when searching for an escort. The keywords a client might use are the ones that an escort should include in her blog.
An escort may choose to simply have a stand-alone blog, instead of one that is integrated into a website. Many independent escorts do not have websites. Websites can be expensive to put together, regular maintenance is an issue and an escort may not know what to put on her website. However, a blog is very simple to put together and can be updated as regularly (or randomly) as the escort wishes. Plenty of businesses offer free standalone blogs: BlogSpot.com, TypePad.com, LiveJournal.com and WordPress.com, to name the biggest players. Each of these sites allow a blogger to make his or her blog private (open only to invited members) or public (open and available to everyone). Some escorts choose a stand-alone blog, even if they have a website. They choose a stand-alone blog in order to remain anonymous and have a way to express themselves, without it being associated with their real person.
Many of the blog platforms mentioned previously provide an option to link directly to an already established website or a detailed web profile. In turn, Dating.com will offer a link option for trusted escorts who wish to direct profile visitors to their blogs.
There are some things to consider when choosing a blog site. The level of support available from the tech staff can help a blogger conquer obstacles and difficulties associated with set-up and maintenance. The site should offer a blogger several templates and customizable skins and designs. The number of plug-ins should be considerable, and the site should be easy to use. RSS feed options are important, too. A site should allow a blogger to post pictures and control comments.
Many escorts are unsure what they should write about in their blogs. If an escort is posting anonymously, the escort blog can contain virtually anything. However, if the content becomes too personal, readers may be able to figure out who the blog belongs to. Caution should be used when divulging too many details or names. Some bloggers choose to reveal juicy details about experiences with clients, often without using names. Other escorts blog about themselves, so their clients and prospective clients can get to know them better. They share information about personal quirks, hobbies, likes/dislikes and opinions about current events and how they affect the escort industry. Some write about restaurants, clubs or sporting events. Others write about hangover cures, recipes, wine or food. Escorts who blog usually try to keep in mind that the majority of their readers are men, so the subject matter should appeal to a man's interests.
The final thing escorts should remember when posting a blog to their websites is that it's part of their marketing and reflects on their brand. A blog should enhance and support the image that an escort is attempting to project. An escort who appears sophisticated, educated and cultured should not post a blog about swigging beer or doing body shots at the local watering hole with a bunch of truckers. (Not to say that swigging beer or doing body shots with truckers is not a good thing, but it won't help an escort project the image of being sophisticated, thus lowering his or her rates.) Everything an escort posts online can go viral and be seen by thousands of people. Escorts should always think twice before posting anything.
